As 2017 comes to a close, I reflect back on what Bathorium has accomplished this year and am truly in awe. I am extremely grateful for my wonderful team and so thankful for all of you- our Bathorium clients! We could not have done any of this without your love and support.
Let's take a quick peek at a few of the highlights from 2017!
Expansion into Luxury Hotels
In 2017 we launched CRUSH into our first luxury five star hotel- The Hazelton Hotel in Yorkville. This was monumental for us as it opened the doors to new clients to experience the Bathorium difference. Having The Hazelton on our retailer family roster was instrumental in securing other clients shortly after such as Shangri La Hotel, Four Seasons Resorts Globally, Oak Bay and Westin Properties.
New Additions to the B-Team
In May 2017, we brought on a dear friend of mine Jalal Halabi. Jalal joined Bathorium as our vendor relations manager, working with our retailer partners doing purchase orders, new product launches and overall service. Jalal brings so much laughter and joy to all of the team, and our partners truly adore him! In 2018 Jalal will be moving to a communications role and overall brand strategy. So great to have you Jals!
We also introduced new part time members to the team such as the wonderful Marie Claude, Kelsey, Tyler, Debbie, Joyce and Andrea. Our team of bath-rockstars!
Main Street Day 2017
Our first annual Main Street Day was a success! On November 17th we donated 40% of our sales to Main Street Community Services- a not-for-profit dedicated to helping kids with disabilities. We donated over $5,000 to Main Street! Thank you all for your support!
Best New Beauty Product 2017
My personal favourite CRUSH- Rosemary Citrus Emulsion was named Canada's Best Beauty Product 2017 by Clin d'Oeil Magazine. Way to go Rose!
New Product Launches
In 2017 we launched our newest CRUSH Northern Sage Recovery, Luxe Bath Pillows, Turkish Bath Towels and our newest line of Bubble Elixirs. Have you tried an Elixir yet in your tub? My Favourite combination is Sea Kelp Serenity and BeCalm Elixir... phenomenal !
Bathorium took part (for our first time ever) in the ESI Show Toronto 2017. We met so many incredible to vendors, contacts, bloggers and influencers- we wouldn't trade that experience for the world! Will be back this year end of April.
Shangri La Content Shoots
Jiali, who is Bathoriums graphic designer and photographer leads our new content shoots at the coveted Shangri La hotel in downtown Toronto. We have so much fun shooting different lifestyle imagery and typically sip on a little champagne during all the action!
Anthropologie - UK
Our first overseas retail partner Anthropologie UK joined earlier this year! We are now carried in all Anthropologie stores in England, France and Germany.
In addition, we also launched into over 80 new retailers this year! Including Oak Bay Resorts, The Bay, Well.ca and Marriott Chicago! Find a retailer near you here.
Very grateful for our amazing team at SundaeCollective PR for their dedication working with various press to have our Bathorium products shared with the world! In 2017 we were spotted in FASHION, Best Health, CTV, Marilyn Denis, Dauphine Magazine and The National. In addition we sponsored charity events such as The Butterfly Ball and Youth for Change!
New B Ride
We traded in our previous Bathmobile for the new whip! 2017 Jeep Grand Cherokee. Have you spotted the bathmobile around town?
Myself and Mathieu were nominated and awarded at 2017 City Moguls and could not be happier. We are honoured to have been chosen for this and were given the opportunity to share our story and help other small business navigate in the early stages. As a part of the City Moguls event, we dressed in Hendrixroe fashion and walked the runaway in an evening we will never forget!
To conclude, this year has been a roller coaster for all of us here at Bathorium and again are so thankful for everyone who has supported us throughout our journey- it means the world. We have a very busy 2018 planned so stay tuned! Have a safe and joyeus start to the new year!
- Greg xo