Our story starts in 2014, in a picturesque village perched on the cliffside of Italy’s Amalfi Coast: Welcome to Positano. Our founder Greg Macdonald—then a weary, young backpacker—found himself checking into a quaint home, managed by its owner, a no-nonsense Italian nonna type.
As she walked Greg through the home, his eyes fell on the bathroom—and the antique clawfoot tub within it. Beside the tub: Shelves upon shelves of essentials oils, salts, clays and botanicals in jars and canvas bags with brass scoops. The nonna asked him if he’d like her to draw him a bath.
Why yes, he said. He would.
Spoiler alert: That nonna knew how to draw a bath. She scooped coconut crème and shaved raw cocoa butter, flecked lemongrass, lavender and orange blossom oils, scattered dead sea salt and clays, and poured a freshly-brewed pot of black tea into the water. Yes, tea.
As he sank into that clawfoot tub, cloaked by the milky water, senses immersed, Greg’s sunburns—a souvenir from Greece—soothed. His skin softened. His muscles melted. He knew this was a bath worthy of retelling—a bath he had to bring back to North America. And so, he did.
A bartender / baker when he stepped into that clawfoot tub, Greg emerged (reluctantly—or he would still be in there) a Bathologist. Back home, he began experimenting in the kitchen again, sub cocktails and breads with a bath bomb that would take him—and you—back to that day in Positano, again and again.
Our story starts in 2014, in a picturesque village perched on the cliffside of Italy’s Amalfi Coast: Welcome to Positano. Our founder Greg Macdonald—then a weary, young backpacker—found himself checking into a quaint home, managed by its owner, a no-nonsense Italian nonna type.
As she walked Greg through the home, his eyes fell on the bathroom—and the antique clawfoot tub within it. Beside the tub: Shelves upon shelves of essentials oils, salts, clays and botanicals in jars and canvas bags with brass scoops. The nonna asked him if he’d like her to draw him a bath.
Why yes, he said. He would.
Spoiler alert: That nonna knew how to draw a bath. She scooped coconut crème and shaved raw cocoa butter, flecked lemongrass, lavender and orange blossom oils, scattered dead sea salt and clays, and poured a freshly-brewed pot of black tea into the water. Yes, tea.
As he sank into that clawfoot tub, cloaked by the milky water, senses immersed, Greg’s sunburns—a souvenir from Greece—soothed. His skin softened. His muscles melted. He knew this was a bath worthy of retelling—a bath he had to bring back to North America. And so, he did.
A bartender / baker when he stepped into that clawfoot tub, Greg emerged (reluctantly—or he would still be in there) a Bathologist. Back home, he began experimenting in the kitchen again, sub cocktails and breads with a bath bomb that would take him—and you—back to that day in Positano, again and again.
Your new favourite bath brand
Today, we’re known not just for our bath bombs, but for making bathing beautiful, from the rose petals in our Aphrodite Bath Bomb to the decadent scent of our Milk Mineral Bath Soak. Our bath products are made exclusively with clean and cruelty-free ingredients and have won awards and acclaim.
All thanks to our shared obsession with a really good bath.
Greg's Bath Ritual
Nightly soaks, herbaceous scents
If you want to wash your hair, take a shower. If you want to cleanse your body, mind and soul, take a bath.
Our Ethos
Self-care, but make it indulgent
Netflix and wine, or a candle and chamomile, your bath is your ritual. We aren’t here to tell you how to do it, we’re just here to tell you to do it. No guilt, no shoulds, just unadulterated enjoyment. Whether you raise kids or raise hell, eat your calories or drink your calories, workout or work 24/7, you deserve me time. You deserve your bath. So, make it a good one—we’ll help with that.
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Our Ingredients
Natural, nourishing, and never compromising
Inspired by his Italian bathing experience, Greg knew Bathorium’s ingredients had to be as natural and nourishing as possible. Since our beginnings in 2014, we’ve been sourcing ingredients globally and ethically, intentionally crafting every Bathorium bath soak to be certified clean and cruelty-free.
Learn MoreSink into self-worship
Sink into a Bathorium bath and soak up the good-for-you ingredients. Wine, optional.