Bathorium Featured in Beauty Independent's Brand Report

Bathorium is honoured to be featured in Beauty Independent’s latest brand report, highlighting our continued growth, recent milestones, and exciting plans for the future. We’re grateful for the recognition as we continue our mission of redefining the bathing experience through innovation, intentional self-care, and thoughtfully crafted products.

"Bathorium, the Canadian bath and body brand founded by Greg Macdonald, has raised around $1.3 million of a planned $1.8 million SAFE round at roughly a $10.4 million post-money valuation to fund growth initiatives including a rebrand, senior hires and U.S. expansion. The company generated approximately $5.4 million in sales last year, up from $3.1 million the year before, per Macdonald. It’s been profitable in all but one year since its 2014 launch. Bathorium counts Nordstrom, Sprouts and more than 140 additional spas among recent distribution wins. The Bathologist, the company’s more mass-market second line, accounted for about 15% of 2025 sales. Macdonald says an equity round or acquisition could be possible within two to five years."

Check out the full article here.