Retail Insider has featured Bathorium in their latest article, highlighting the company's recent successes and milestone achievements. A key highlight is Bathorium’s launch in Nordstrom, marking a significant milestone in the brand’s growth.

“We’re going national across 93 Nordstrom locations and online all at once,” said Gregory Macdonald, founder and CEO of Bathorium. “This isn’t typical—most brands start with a few key doors and scale. But Nordstrom approached us directly. They saw the consumer shift toward elevated bath experiences, and they wanted to feature us as a standalone tower, just in time for Mother’s Day.”
-Greg Macdonald, Founder of Bathorium

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