Think Dirty® is committed to helping consumers identify the potential risks associated with the personal care products they use every day. Unlike other ingredient databases, we focus exclusively on the chemical content of the products in question. We have consciously avoided the widely-used practice of “greenwashing”, whereby the environmental or social responsibility of a product’s manufacturer is factored into the assessment allowing a product to receive an artificially low toxicity rating. We are solely concerned about the possible impact of a given product on an individual’s health, and our ratings methodology reflects that singular commitment.
Our ratings are determined based on publicly available data released by non-profit and government agencies in North America regarding the health and safety of the individual components found in your personal care products. A list of our data sources can be found in Appendix A.
We assess the overall risk of a given product based on the potential health impacts of its published ingredients. Each ingredient listed on the product label or manufacturer’s website is evaluated for documented evidence of Carcinogenicity, Developmental & Reproductive Toxicity and/or Allergenicity & Immunotoxicity, as show in the table below.
The Think Dirty® Product Rating Scale, Dirty Meter™ is defined in the table below.
|8 - 10||Product’s ingredients have potential serious negative long term health effects|
|4 - 7||Product’s ingredients have potential moderate negative long term health effects|
|0 - 3||Product does not contain any ingredients which have a documented potential negative health impact|
|N/R||Ingredients not yet rated|
Go Big. If you know what look for, there are plenty of clean alternatives hanging around big name stores with their dirty cousins. Many budget-friendly mainstream stores now offer “natural beauty” sections that are a logical place to start. But beware! Inclusion in one of these displays or a label touting “natural” ingredients, doesn’t guarantee a product is clean. Use the Think Dirty App to make sense of the options or use the same approach you would when shopping for healthy food: look for short ingredient lists with words you can pronounce. You are sure to find some gems.
Think Dirty® also offers an amazing monthly subscription box as well. Bathorium will be featured in the October 2017 box. Sign up here!